THE VIDEO MARKETING: THE SUPPORT PREFERRED BY THE USERS?
If there is something that we can not deny, is that users of social networks demand more and more content in which visual appeal and reading prevail in the background, gaining importance images and videos.
Although communication through images and videos has already been established for some time in the networks, everything points to the fact that in 2019 the use of video is intensified and developed in marketing campaigns.
What is the importance of the video to impact on the user?
The use of videos in digital marketing campaigns gives us the following advantages:
- The potential at the level of reach and visibility of video pieces on social networks and online platforms is very relevant (Facebook and Instagram are rewarding the reach of native videos, that is, those that are directly) to your platform).
- There are a number of innovative formats based on video, which enable interactivity, in all formats in Google Design, which provide a multitude of features.
- Using videos generates a great impact and adds value to the user.
- The commitment between the brand and the customer is improved.
- It is a format of great consumption in Internet in all type of devices and platforms.
At N3XO, we rely on the best practices and tools to optimize our clients' campaigns. We develop multiplatform content with the aim of providing true value for brands in the battle for interest, fidelity and conversion in the face of their public objectives.