INCREASE YOUR FOLLOWERS ORGANICALLY ON INSTAGRAM
Today, Instagram is one of the social networks preferred by brands to carry out their communication. It is very important to have a good number of followers to reach more people in each posting and also to achieve an image of an established company.
As it is not easy to obtain them organically, many brands choose to pay to get them, which ends up being counterproductive since paid followers may not be from the country of your brand or not be your target audience.
To achieve them without having to pay, we give you 8 keys:
Make quality publications
Instagram is a social network in which the visual is the paramount. Users appreciate content that can provoke emotions or tell stories. They seek to be inspired by what they see. It is important to generate an impact from the visual to catch the user.
Let the images speak for you
Being a purely visual social network, the image has to completely transmit the message you want to communicate. A high quality image is the first step.
Be noticed
So that your images are not lost in the feed, it is advisable to use bold colors, images and contrasts.
Maintain an design
It uses a range of colors and a characteristic style so that users recognize your publications instantly when they are reviewing your feed. This will achieve a brand recall every time you see a post from you.
Tell a story
Keep your followers entertained with stories through videos and illustrations. These are good ways to create content that adds value and is entertaining.
Post frequently
Instagram has the most active followers of all platforms so it will be very important to have a presence most days. A publication can make you notice, but consistency is what ultimately brings results.
Create a schedule
As in most social networks, hours are important. There are times when your publications are likely to be seen most. The right time depends on your audience. It is necessary to try two or three different hours to find the ideal moment.
Meet your followers
Knowing what and when to publish, according to your followers, is the most effective way to grow with organic followers on Instagram. You have to focus on a specific segment because if you try to reach all users, you end up not reaching any. Knowing them you can create content that is specifically aimed at them.
Interaction
While Instagram is not a place for long conversations, it is important to be sociable with your followers when they comment on a post from you as they are looking to interact with you. If you do not generate ties with your followers, surely they end up generating them with other brands.