Music in stories: what's new on Facebook and Instagram
I'm sure you found out from the thousands of stories that were uploaded that day, or from that friend who copied the songs and shared 40 stories in a row just to show that he already had the new and long-awaited functionality. But if you didn't know, in the first days of this month Mark Zuckerberg's company set up Instagram and Facebook Music in Uruguay.
This new feature present in both platforms allows us much more than knowing the favorite songs of the people we follow or their state of mind, as a Communication company, allows us to know more about our audience and therefore the audience of our customers.
Although Instagram does not currently allow business accounts to publish music stories, it does allow them to interact with users and have better conversations with them. Functionality that every brand must take advantage of.
For example, let's imagine that you are going to hold an event calling your brand for end customers, and you decide to bring live musical entertainment. In this case, acting beforehand by asking users to tag you in stories with music will allow you to learn more about them, their musical tastes, and thus ensure the success of your event by choosing the artist or group that your audience is interested in.
But this wasn't the company's only novelty. The same day that the music reached the stories for URUGUAY, Facebook launched the Lip Sync Live function, this function (only available on Facebook at the moment) will allow us to perform Karaoke functions through Live content on that platform.
On the same day, the company enabled the option to add music to the Facebook profile, allowing the user to further customize their feed.
After these three novelties involving music we are left with a big question: How close is Facebook to creating its streaming platform? Everything seems to indicate that the giant of social networks is moving in that direction.