BURGER KING DID IT AGAIN
If there is one thing we can not deny is the creativity of Burger King in his campaigns, which year after year sweep the Cannes festival. They always emphasize two factors: the large size of their burgers and their cooking on the grill.
Recently, a new campaign called "BK Injuries" was launched, which, through real x-rays of its clients, warns of the injuries caused by the brand's hamburgers. X-rays show that consumers have damaged their jaws eating at Burger King and each ad includes a tweet that explains what the injury is and closes it with the phrase "We warned you that they were great".
But this is not the first time that Burger King makes use of real and tragic situations to demonstrate the characteristics of its burgers. In 2017, they launched the campaign "Flame grilled since 1954" in which they used real images of fires in their premises to show that this happened because their hamburgers are grilled and not grilled as their traditional rival.
Another recurring feature of Burger King ads is, in addition to being based on real situations, attacking McDonald's, that's why in 2018 they launched a campaign under the motto "Flame grilling is hard to resist". It sought to demonstrate that we all prefer burgers on the grill, and when we say all, we also refer to McDonald's top executives. To teach the following, Burger King accessed images of the houses of the former executives of the competition to show that in their yards there were grills thus achieving a clear message, everyone prefers burgers on the grill.
With this last campaign we can affirm that Burger King clearly follows a trend in which it makes use of real situations, giving it a humorous tint to communicate the characteristics of its products and take advantage to attack its competition thus gaining more followers.
Undoubtedly, it is a brand that makes you talk.