Social Listening: the best tool to succeed in networks
For any brand, creating a real bond with its consumers involves much more than simply having a presence on social networks. In addition to being in the networks, to turn followers into clients, it is necessary to listen to what is happening in them. Due to the importance of listening to what happens in the networks, the concept of Social Listening arises. Broadly speaking, Social Listening involves a series of actions designed to gather information offered by users on certain topics. This information makes it possible to know your position and to know "what the users of a brand are talking about". RSS users are fleeing from generic content. They're looking for more and more personalized answers. Faced with this reality, social listening is presented as the appropriate option for transmitting closeness and strengthening the link with the community. Social Listening within the brand Hashtags have become a new way of reflecting concepts in a concise and modern way. A good Social Media strategy for a brand should include a series of habitual hashtags. If your brand regularly publishes this type of content, it will be easier to take advantage of it to strengthen your social listening skills. Employing hashtags, it is possible to know the number of times a particular topic has been talked about, the scope of this topic, the geographical location where it is strongest, and even identify the most influential and active users of a community. In short, a hashtag represents a kind of radiography of the followers of a brand and how they express themselves. For this reason, it is defined as the best way to achieve effective and fast social listening. Would you like to understand your users? Know exactly how to improve your products? Identify habitual consumers and influencers? Know the real result of any of your campaigns? Social Listening is the answer you were looking for.