HOW TO CREATE RELEVANT CONTENT TO GENERATION Z
Generation Z is the demographic group born after 1995. This is the generation characterized by being born into 100% digital culture, so technology is part of their lives from the beginning.
To be clear, this is a generation where the way of socializing and behaving is totally related to the use of the Internet. Unlike the previous generation (millennials) who use technology to share and obtain information, this generation likes to generate their own content, to such an extent that it can be said they think digitally.
How do we make ourselves relevant to a generation that generates its own information? How do we offer innovation to young connoisseurs of every trick available on the networks? We teach you some aspects to consider in order to achieve it.
1) Knowing how to choose
This generation communicates visually, so their favorite network is Instagram. Developing content for this platform is essential when trying to reach generation Z youth.
You have to reach them through experiences. This is a group of people who don't want brands to tell them how good they are, but who want them to feel identified, for example, through humour.
It is necessary to speak in their own language and allow them to intervene in the content in some way, taking advantage of the forms they themselves use to create content (memes, stickers, gifs, etc).
3) Be mobile
Think the whole strategy in a mobile way. The Z Generation cannot be conceived without a smartphone in your hand. They use it all the time to entertain themselves, share their content and even to buy.
In conclusion, to conquer this generation we must be creative, think like them, and flee from what has already been invented. Achieving this requires knowing their preferences, tastes and value their needs, but fundamentally understanding their digital behaviour.