REASONS TO ADD INSTAGRAM TO YOUR COMMUNICATION CHANNELS
Instagram is, without a doubt, one of the most popular social networks of recent times. With about 1,000 million active monthly users, more than 4,000 million daily likes, and an engagement 23% higher than Facebook.
Now, why choosing Instagram within the digital marketing strategy? Why adding this social platform to the list of communication channels? Is it worth investing time and resources in Instagram? The answer is yes, and the reasons are as follows:
1) Video content grows
Although this social networking was born to share images, the tools provided by the platform stimulate the realization of video content. With the creation of Instagram TV (IGTV), it also aims to expand the possibilities for creating and sharing videos. For brands, this is a good opportunity to expand their presence on this network and strengthen their content marketing.
2) Stories continue to gain strength
There are more than 400 million accounts that use this tool on a daily basis, making this format a key piece for brands and digital marketing.
3) Great results at campaign level
With Instagram you can achieve very good results with advertising campaigns and at very low cost. Besides ads that appear at the beginning of the app and the sponsored stories, this platform has Instagram Shopping: a tool with which stores can add price tags in the photos, to simplify the purchase process.
How do the big brands use it?
Reviewing what has been done by the world's major brands, it is possible to have a clearer picture of the useful strategies to obtain good results with this platform.
If we talk about success cases with the use of Instagram, Rayban is an example to follow. With the hashtag #NoFilter, this brand promoted its polarized lenses, painting in color the crystals of the trams of the main cities of Belgium to create a polarized effect. Then, he compiled the photos of the tramway users, to publish them in his profile under the hashtag #NoFilterJustRayBan.