TRENDS IN SOCIAL NETWORKS 2019
The year has already started a while ago, so we do not want to stop sharing the 7 digital trends for this 2019.
INSTAGRAM: The Captain of the Boat
Instagram, as we all know, is the network with the most leadership and this will not change in 2019. Your lethal weapon? The stories. The consumption of stories and advertising in this medium is increasingly effective.
2. FACEBOOK: Mass power
In this 2019, Facebook will continue to be a massive network, although the numbers do not deceive: little by little, millennials are disappearing from this network. From the advertising point of view, it is still economical and users will continue to value the informative and interesting contents, as well as highly creative contents.
3. YOUTUBE: The queen of the audiovisual world
YouTube has always been and will continue to be the top man in the video world, influencing more and more the purchasing processes with content related to product rewiews. For its part, the viewability of Facebook will be reduced to less than 3 seconds.
4. THE CONTENT OF VALUE IS THE KEY
Content related to raffles, moments of consumption, emotional, that provide value as recipes, tips, tips; they will be the strategies that will capture the attention of the users the most.
5. Influencer YES, but by niche.
2019 is the era of Micro-influencers, the more specific and solid the niche, the greater the effectiveness of its action.
6. CHATBOTS: An installed reality.
The Chatbots will be the protagonists of this 2019: Automation of processes, quick and efficient responses.
7. Co-branding strategies, creative communication of D-days and CSR actions will be key to generating brand engagement and developing new potential customers.