TIPS TO MAKE SHORT AND EFFECTIVE VIDEOS
The current trend of video viewing, is to show the importance of the ad in the first 6 seconds.
Studies show that short ads are less able to generate engagement than long ones, but they get a much higher VTR.
How can we increase engagement in short ads? Here we leave you some tips:
Add the product (Packshot): This improves the impact and the desire to know more.
Add humor: Funny videos generate more engagement.
Add subtitles: Videos usually on mobile are heard without sound, subtitles allow a greater impact.
Tell your story in the first 6 seconds to keep the user hooked.
Adapt your TV Spot: do not use the same video to upload it to networks. Select the most important parts and adapt it for social networks